The line between employee and brand ambassador has never been blurrier. Across every retail and consumer products sector, brands are discovering that their own employees, people with genuine enthusiasm for the products they sell and authentic-feeling social media...
eCommerce
FTC Consumer Review Rule Enforcement: What Businesses Need to Know
For years, brands have leaned on consumer reviews as a cornerstone of their online sales strategy. Ratings drive clicks, reviews drive conversions, and social proof drives trust. But that ecosystem depends on something fragile: honesty. The Federal Trade Commission...
Gray Market Goods & Trademark Infringement: Why the ITC Is a Faster Remedy
Most brand owners are well acquainted with the threat of counterfeits—unauthorized products bearing fake versions of their marks. The legal and strategic response to counterfeiting is relatively well understood: register trademarks, monitor online marketplaces, file...
When AI Goes Shopping Without Permission: What Amazon v. Perplexity Means for Ecommerce Brands
Artificial intelligence is no longer just a tool consumers and businesses use to draft emails or generate images. A new generation of AI systems, known as agentic AI, can take autonomous actions on a user's behalf: browsing the web, placing orders, navigating...
Amazon Brand Registry Abuse: What Sellers Need to Know
For brands selling on Amazon, Brand Registry has become an essential line of defense. Enrollment provides access to enhanced IP enforcement tools, the ability to report violations directly, and Amazon's proactive monitoring technology. In 2025, Amazon reported that...
KJK Achieves Favorable Settlement for Sloan Valve Company in Unauthorized Reseller Dispute
CLEVELAND – May 11, 2026 – KJK is proud to announce the successful resolution of a federal trademark enforcement action on behalf of its client, Sloan Valve Company – the world’s leading manufacturer of commercial plumbing systems. The lawsuit, filed in the United...
Supreme Court Ruling Makes Online Copyright Enforcement Harder for Rights Holders
The Supreme Court’s recent decision in Cox Communications, Inc. v. Sony Music Entertainment makes it more difficult for copyright and brand owners to hold internet service providers (ISPs) accountable when their networks are used for large‑scale infringement. This...
Live Nation–Ticketmaster Antitrust Case Takes Center Stage: What Businesses Should Watch
The antitrust litigation involving Live Nation and Ticketmaster continues to evolve following the U.S. Department of Justice’s announcement of tentative settlement terms reached during trial. The case, which challenges Live Nation’s market practices following its 2010...
TaylorMade vs. Callaway: When Marketing Crosses the Boundary
On January 15, 2026, TaylorMade Golf Company filed a federal lawsuit in the U.S. District Court for the Southern District of California against Topgolf Callaway Brands Corporation. The claims center on false advertising, unfair competition and trade libel, alleging...
Consumer Review Protections May Create Legal Risk for Businesses
Businesses can face penalties even for well-intentioned contract terms. As consumer review protections expand nationwide, even well-intentioned and passive contractual language can unknowingly land businesses on the wrong side of a lawsuit. Nearly a decade ago,...