In today’s volatile global trade environment, tariffs have become a double-edged sword for brands. Intended to protect domestic industries, tariffs often lead to unintended consequences that pose significant challenges for brand owners—especially in the online...
Online content and reputations are vital assets for businesses in the digital age. Companies rely on them as an essential part of their brand image, which in turn influences customer trust, sales, and overall growth. A positive online presence ideally leads to higher...
The digital age has rocketed content creators to the forefront of entrepreneurship. Content creators often do more than create content; they build lucrative online presences that serve as platforms for diverse businesses. So many content creators use this platform to...
In the rapidly evolving world of social media marketing, content creators are an invaluable asset for brands seeking to reach a larger audience. Influencers effectively assist brands in showcasing brand values, gaining exposure, building trust, and ultimately...
A recent lawsuit in Texas highlights the challenges social media influencers face in protecting their intellectual property. Sydney Nicole Gifford, a well-known influencer, claims that Alyssa Sheil copied her “vibe,” – specifically her “clean girl” aesthetic...
A lawsuit filed in a New York federal court has initiated a dispute between Mark Anthony, the owner of popular beverage brands like White Claw and Mike's Hard Lemonade, and Prime Hydration, a hydration drink company founded by social media sensations Logan Paul and...
Attention is the hottest commodity any company can acquire today. How can you capture attention in an increasingly competitive market where individuals have more information and access than ever before? By crafting a thoughtfully curated brand, you offer more than...
The Importance of Online Reviews in the Digital Age In today’s digital age, American consumers have come to trust online reviews as the modern word-of-mouth, guiding their purchasing decisions with a few swipes and clicks. From choosing the perfect restaurant to...
The US Supreme Court granted certiorari to review the 4th Circuit's damages ruling in Dewberry Engineers v. Dewberry Group, which offers a unique examination of corporate separateness and the protection of trademarks under the Lanham Act, particularly in the context...
The wild west of the e-commerce landscape keeps many trademark owners up at night trying to protect their brand. In the ever-expanding online marketplace, counterfeiters pop-up daily trying to make a quick buck passing off inferior products as strong household brand...