A lawsuit filed in a New York federal court has initiated a dispute between Mark Anthony, the owner of popular beverage brands like White Claw and Mike's Hard Lemonade, and Prime Hydration, a hydration drink company founded by social media sensations Logan Paul and...
Attention is the hottest commodity any company can acquire today. How can you capture attention in an increasingly competitive market where individuals have more information and access than ever before? By crafting a thoughtfully curated brand, you offer more than...
The new federal rule combating fake reviews took effect last month, launching the Federal Trade Commission’s (FTC) endeavor to protect consumers from misinformation related to online products and services. The regulation, first introduced in August, prohibits...
Online reviews have a profound effect on businesses. For many locally owned businesses, they can make or break their future. Reviews can affect consumer trust, reputations, and purchasing decisions. In this day and age, consumers often look at online reviews before...
Generally, third parties who believe they may be harmed by a trademark registration can challenge a USPTO trademark application through the Trademark Trial and Appeal Board. However, do third parties have another avenue in challenging such applications in federal...
On October 16, 2024, The Federal Trade Commission (FTC) announced a significant update to its regulations governing negative option programs. This new “click to cancel” rule aims to make it easier for consumers to cancel a subscription or recurring payment. With the...
The Importance of Online Reviews in the Digital Age In today’s digital age, American consumers have come to trust online reviews as the modern word-of-mouth, guiding their purchasing decisions with a few swipes and clicks. From choosing the perfect restaurant to...
Here’s the scenario: Your brand has started selling on Amazon, and sales are strong. You’ve invested time and resources to build your presence, and you’re finally gaining traction. However, after some time, you begin to notice a decline in sales, and you are no longer...
The US Supreme Court granted certiorari to review the 4th Circuit's damages ruling in Dewberry Engineers v. Dewberry Group, which offers a unique examination of corporate separateness and the protection of trademarks under the Lanham Act, particularly in the context...
In the world of ecommerce, Amazon commands a considerable share of online retail transactions. Its dominance influences pricing strategies and market dynamics across the virtual storefront industry. This unparalleled market position gives Amazon significant leverage...