The line between employee and brand ambassador has never been blurrier. Across every retail and consumer products sector, brands are discovering that their own employees, people with genuine enthusiasm for the products they sell and authentic-feeling social media...
For years, brands have leaned on consumer reviews as a cornerstone of their online sales strategy. Ratings drive clicks, reviews drive conversions, and social proof drives trust. But that ecosystem depends on something fragile: honesty. The Federal Trade Commission...
Most brand owners are well acquainted with the threat of counterfeits—unauthorized products bearing fake versions of their marks. The legal and strategic response to counterfeiting is relatively well understood: register trademarks, monitor online marketplaces, file...
Artificial intelligence is no longer just a tool consumers and businesses use to draft emails or generate images. A new generation of AI systems, known as agentic AI, can take autonomous actions on a user's behalf: browsing the web, placing orders, navigating...
The Backstreet Boys have sold more than 150 million records and spent three decades as one of the most recognizable acts in popular music. Now they are trying to do something that has never been done quite this way before: trademark the sound of their own voices....
For brands selling on Amazon, Brand Registry has become an essential line of defense. Enrollment provides access to enhanced IP enforcement tools, the ability to report violations directly, and Amazon's proactive monitoring technology. In 2025, Amazon reported that...
On February 20, the U.S. Supreme Court issued its decision addressing the President’s authority under the International Emergency Economic Powers Act (IEEPA) to impose broad tariffs. In holding that IEEPA does not authorize the sweeping tariff measures at issue, the...
On January 15, 2026, TaylorMade Golf Company filed a federal lawsuit in the U.S. District Court for the Southern District of California against Topgolf Callaway Brands Corporation. The claims center on false advertising, unfair competition and trade libel, alleging...
Businesses can face penalties even for well-intentioned contract terms. As consumer review protections expand nationwide, even well-intentioned and passive contractual language can unknowingly land businesses on the wrong side of a lawsuit. Nearly a decade ago,...
On January 16, 2026, Shenzhen Zhihuida Technology Co., Ltd. — the Chinese manufacturer behind the popular Meowant self‑cleaning litter box — and its U.S. distributor Gaosto Ltd. filed a federal lawsuit against rival PetPivot Inc. and several TikTok creators in the...