By David Posteraro If you have ever attempted to view online content and received a message that the content is unavailable in your country, you may find this occurring more often; so too, content that you may have viewed yesterday, may not be available tomorrow. On...
In ADG Concerns, Inc. v. Tsalevich LLC, the Northern District of California found that the defendant’s unauthorized resale of plaintiff ADG Concerns’ products amounted to trademark infringement and unfair competition. The decision is a win for manufacturers...
By David Posteraro Brand Scandal at the Trademark Office: Section 2(a) of the Trademark Act is FUCT Sex sells. From lux designers to street wear, wines and cosmetic, brands flirt with the scandalous. At times this flirtation is explicit in the brand name itself....
By Kyle Hutnick Every year around this time, the IRS sounds the alarm about threats of stolen identity thanks to crooks looking to con you into handing over your sensitive information. This tax season is no different, with rising reports of social engineering schemes...
By David Posteraro Brands, like celebrities, may be famous for nothing other than the fact of being recognized. They work at their own distinction. Like fashion, brand acceptance is fickle; its time in the sunshine of acceptability fleeting. Developing a successful...
By David Posteraro Brand Commitment. Brands, like celebrities, may be famous for nothing other than the fact of being recognized. They work at their own distinction. Like fashion, brand acceptance is fickle; its time in the sunshine of acceptability fleeting. ...
Have you ever typed a company’s name in a URL only to be taken to a non-functioning website filled entirely with ads or be re-directed to a website for a competitor of the company? This is likely the work of a cybersquatter. Cybersquatting generally refers to...
By David Posteraro Brand Consistency. Brands, like celebrities, may be famous for nothing other than the fact of being recognized. They work at their own distinction. Like fashion, brand acceptance is fickle; its time in the sunshine of acceptability fleeting. ...
By David Posteraro Brand Clarity. Brands, like celebrities, may be famous for nothing other than the fact of being recognized. They work at their own distinction. Like fashion, brand acceptance is fickle; its time in the sunshine of acceptability fleeting. ...
As Amazon, eBay and other Internet marketplaces continue to dominate the retail industry, manufacturers and distributors face increasing numbers of on-line counterfeit and gray market resellers. These resellers list products at lower price points cutting into...