As an esports, primarily digital, brand you’ve now taken the proper steps to protect the company’s intellectual property (IP) through registering and proper protections around trade secrets. Now, what happens if you still find yourself being affected by IP pirates?...
As we’ve previously discussed, rapidly evolving industries like gaming and esports are exciting spaces to foster innovation and creativity. However, it’s important that individuals and companies take the necessary steps and precautions in order to protect their...
Quickly evolving industries, like gaming and esports, are exciting spaces and foster innovation. However, those innovators could be doing all the heavy lifting only for others to exploit their hard work if they’re not careful with their intellectual property (IP)...
The pandemic provided many people opportunities for their first interaction with esports. From virtual Formula One races to Premier League stars competing in FIFA, COVID-19 made the world take notice about competitive game play. This prompted many skeptics to question...
Over the course of one year, the number of companies working on the metaverse grew from 200 in July 2021 to more than 500 now, according to a report by market researcher, Newzoo. This may be news to some who thought that Meta owned the Metaverse or was creating its...
Riot Games’ (Riot) team-based, first-person-shooter game, Valorant, has received mixed emotions upon its announcement that it will monitor the game’s voice chat. Team-games especially benefit from players being able to communicate throughout the game to strategize and...
By now, news has broken about The Ohio State University and its official registration of a trademark for the word "THE." This comes after a nearly three-year battle to clinch legal branding access to a word that's deeply meaningful to the school's identity. The...
The Growth of NFTs Non-fungible tokens (NFTs) had their best year ever in 2021. Although the concept of NFTs dates back to 2015, they’re now a mainstream phenomenon with big name brands—such as Asics and Mattel—implementing them in their marketing mix. At its most...
After three years of drafts and negotiations, the Ohio General Assembly has passed legislation legalizing sports betting in the state. In a special joint conference committee meeting Wednesday, the House and Senate voted to pass House Bill 29 (HB 29), which now awaits...
The Staples Center is getting a new name for Christmas. Starting December 25th, the venue will unveil its new logo as the Crypto.com Arena when the Lakers host the Brooklyn Nets after an historic naming rights deal. [UPDATE: 12/22/21: The signage has now been updated...