minimum advertised price Archives - KJK

Three Things to Consider When Implementing a MAP Policy

Alex E. Jones | Nov 7, 2019 | Articles, eCommerce

Increasingly, manufacturers and brands are implementing a minimum advertised price policy (or a MAP policy) for the resale of their products. In its most basic form, a MAP policy is simple – it is a policy that governs the minimum price at which a reseller may...

Three Things to Consider When Implementing a MAP Policy

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