Have you ever typed a company’s name in a URL only to be taken to a non-functioning website filled entirely with ads or be re-directed to a website for a competitor of the company? This is likely the work of a cybersquatter. Cybersquatting generally refers to...
By David Posteraro Brand Consistency. Brands, like celebrities, may be famous for nothing other than the fact of being recognized. They work at their own distinction. Like fashion, brand acceptance is fickle; its time in the sunshine of acceptability fleeting. ...
By David Posteraro Brand Clarity. Brands, like celebrities, may be famous for nothing other than the fact of being recognized. They work at their own distinction. Like fashion, brand acceptance is fickle; its time in the sunshine of acceptability fleeting. ...
As Amazon, eBay and other Internet marketplaces continue to dominate the retail industry, manufacturers and distributors face increasing numbers of on-line counterfeit and gray market resellers. These resellers list products at lower price points cutting into...
By David Posteraro Summary. Addressing a vexing problem involving the intersection of trademark and bankruptcy law, the U.S. Supreme Court has granted a petition for review of a case involving an intellectual property licensing and product distribution agreement. The...
By David Posteraro Why are some brands more successful than others? Product quality and consumer acceptance are fundamental. But why, in a competitive global marketplace does one brand succeed where an otherwise comparable brand falters? Marketing professionals often...
KJK is pleased to announce the launch of our Brand Enforcement Practice, led by Partner David Posteraro and Associate Alex Jones. The Brand Enforcement Practice helps companies protect their hard-earned company and product reputations from threats through services...
Unauthorized online resellers are a growing brand protection problem for a manufacturers, particularly as consumers continue to do more and more of their shopping on sites like Amazon and eBay. Unauthorized resellers purchase products in bulk from third-party sellers...
By: Alex Jones In Part 1 of this series, we looked at the importance of registering and protecting your trademarks as a means of warding off unauthorized resellers of your products. While trademark infringement claims are an important tool in fighting unauthorized...
The scenario is a familiar one – you’re a manufacturer and seller of goods and come to discover unauthorized retailers selling your products at lower prices on websites like Amazon and eBay. These unauthorized resellers undercut your sales, anger your true authorized...