By Kyle Hutnick Every year around this time, the IRS sounds the alarm about threats of stolen identity thanks to crooks looking to con you into handing over your sensitive information. This tax season is no different, with rising reports of social engineering schemes...
By David Posteraro Brands, like celebrities, may be famous for nothing other than the fact of being recognized. They work at their own distinction. Like fashion, brand acceptance is fickle; its time in the sunshine of acceptability fleeting. Developing a successful...
By David Posteraro Brand Commitment. Brands, like celebrities, may be famous for nothing other than the fact of being recognized. They work at their own distinction. Like fashion, brand acceptance is fickle; its time in the sunshine of acceptability fleeting. ...
Have you ever typed a company’s name in a URL only to be taken to a non-functioning website filled entirely with ads or be re-directed to a website for a competitor of the company? This is likely the work of a cybersquatter. Cybersquatting generally refers to...
By David Posteraro Brand Consistency. Brands, like celebrities, may be famous for nothing other than the fact of being recognized. They work at their own distinction. Like fashion, brand acceptance is fickle; its time in the sunshine of acceptability fleeting. ...
By David Posteraro Brand Clarity. Brands, like celebrities, may be famous for nothing other than the fact of being recognized. They work at their own distinction. Like fashion, brand acceptance is fickle; its time in the sunshine of acceptability fleeting. ...
As Amazon, eBay and other Internet marketplaces continue to dominate the retail industry, manufacturers and distributors face increasing numbers of on-line counterfeit and gray market resellers. These resellers list products at lower price points cutting into...
By David Posteraro Summary. Addressing a vexing problem involving the intersection of trademark and bankruptcy law, the U.S. Supreme Court has granted a petition for review of a case involving an intellectual property licensing and product distribution agreement. The...
By David Posteraro Why are some brands more successful than others? Product quality and consumer acceptance are fundamental. But why, in a competitive global marketplace does one brand succeed where an otherwise comparable brand falters? Marketing professionals often...
KJK is pleased to announce the launch of our Brand Enforcement Practice, led by Partner David Posteraro and Associate Alex Jones. The Brand Enforcement Practice helps companies protect their hard-earned company and product reputations from threats through services...