By David Posteraro Summary. Addressing a vexing problem involving the intersection of trademark and bankruptcy law, the U.S. Supreme Court has granted a petition for review of a case involving an intellectual property licensing and product distribution agreement. The...
eCommerce
Brand Alignment: The Four “C’s” of Authentic Brand
By David Posteraro Why are some brands more successful than others? Product quality and consumer acceptance are fundamental. But why, in a competitive global marketplace does one brand succeed where an otherwise comparable brand falters? Marketing professionals often...
KJK Announces New Brand Protection Practice Led by Partner David Posteraro and Associate Alex Jones
KJK is pleased to announce the launch of our Brand Enforcement Practice, led by Partner David Posteraro and Associate Alex Jones. The Brand Enforcement Practice helps companies protect their hard-earned company and product reputations from threats through services...
Protecting Your Brand From Unauthorized Resellers, Part 3: Identifying Resellers
Unauthorized online resellers are a growing brand protection problem for a manufacturers, particularly as consumers continue to do more and more of their shopping on sites like Amazon and eBay. Unauthorized resellers purchase products in bulk from third-party sellers...
Protecting Your Brand From Unauthorized Resellers Online, Part 2
By: Alex Jones In Part 1 of this series, we looked at the importance of registering and protecting your trademarks as a means of warding off unauthorized resellers of your products. While trademark infringement claims are an important tool in fighting unauthorized...
Protecting Your Brand From Unauthorized Resellers Online, Part 1
The scenario is a familiar one – you’re a manufacturer and seller of goods and come to discover unauthorized retailers selling your products at lower prices on websites like Amazon and eBay. These unauthorized resellers undercut your sales, anger your true authorized...