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eCommerce Case Study
KJK Takes Down MAP Violator
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ecommerce
Read Our Blog
Creating Legal and Enforceable MAP Policies
As Amazon, eBay and other Internet marketplaces continue to dominate the retail industry, manufacturers and distributors face increasing numbers of on-line counterfeit and gray market resellers. These resellers list products at lower price points cutting into...
May a Licensee Keep Using a Trademark After a Bankruptcy Rejection?
By David Posteraro Summary. Addressing a vexing problem involving the intersection of trademark and bankruptcy law, the U.S. Supreme Court has granted a petition for review of a case involving an intellectual property licensing and product distribution agreement. The...
Brand Alignment: The Four “C’s” of Authentic Brand
By David Posteraro Why are some brands more successful than others? Product quality and consumer acceptance are fundamental. But why, in a competitive global marketplace does one brand succeed where an otherwise comparable brand falters? Marketing professionals often...
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