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eCommerce Case Study
KJK Takes Down MAP Violator
The Problem
How KJK Solved It
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All Eyes on Booking.com: Supreme Court Case Could Re-Write Trademark Law
By David Posteraro Trademark registration serves several functions. For the trademark owner, it protects the goodwill represented by the brand. For the consuming public, it prevents consumer confusion between products and the sources of those products. Not as often...
One Shot: Claim Preclusion in Brand Enforcement Litigation
By David Posteraro This is a case where a second bite of the apple proved poisonous. A California Court recently ruled that Factory Direct Wholesale can move forward with its trademark infringement and false advertising claims against iTouchless for allegedly making...
Three Things to Consider When Implementing a MAP Policy
Increasingly, manufacturers and brands are implementing a minimum advertised price policy (or a MAP policy) for the resale of their products. In its most basic form, a MAP policy is simple – it is a policy that governs the minimum price at which a reseller may...
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