Unauthorized sellers. Fake reviews. Counterfeits and knock-offs. These are just some of the threats to your brand.
KJK’s eCommerce Group employs innovative, efficient and cost effective systems to protect companies’ brands and thwart unauthorized resellers.
We establish foundational systems to identify and control the supply chain, protect brand value and eliminate online threats.
ecommerce
Our Services
Brand Enforcement
Protecting your company’s name, trademarks, trade dress and copyrights is crucial to the creation and development of your brand. KJK has extensive experience in the trademark and trade dress protection and prosecution process, which involves filing trademark applications, responding to office actions issued by the U.S. Patent and Trademark Office (USPTO) and ultimately obtaining a registration from the USPTO. KJK can also assist in maintaining your trademark registrations, as well as in defending your trademarks against those infringing on your rights. With recent changes in the copyright law, registration of your product images and brand descriptions is more critical than ever and KJK can expedite your registration process to enable you to attack violators of your rights.
Combating Unauthorized Resellers
Unauthorized resellers are a menace to legitimate online sellers. On Amazon, eBay and other platforms, unauthorized online resellers confuse buyers, sabotage a company’s brand, post fake reviews, ruin reputation and goodwill, cut into profit margins and disrupt relationships with legitimate authorized resellers. KJK’s eCommerce attorneys establish the foundational systems to identify and control the supply chain, protect brand value and eliminate unauthorized resellers. With the power of the DMCA subpoena to identify unauthorized resellers, and a global network of enforcement partners, we can stop unauthorized online sales, protect your brand and increase your bottom line.
Brand Exploitation
Trademark owners often discover that imposters have created domain names that use their mark in a confusing manner. The registrants of these domain names are attempting to trade on the established goodwill of your mark. This hurts your brand and diverts sales away from your website. Fortunately, this practice is illegal. KJK can assist in transferring or canceling these domain names through the Uniform Domain Name Dispute Resolution Policy (UDRP).
MAP Policies
Manufacturers are increasingly implementing Minimum Advertised Price (MAP) policies to protect the company’s brand and to increase competition among the company’s authorized resellers. KJK can assist in creating and implementing a MAP policy that is easy for resellers to understand and follow, adheres to antitrust regulations and avoids price fixing allegations.
Protecting your Domain Name
In an online world, no address is more important than your domain name. Cybersquatting and other trafficking in domain names is a threat to your brand and KJK can help develop procedures and protections to preempt bad actors.
Counterfeit Goods
We operate in a global economy, and as a result, there has been an increase in the number of counterfeit goods manufactured in other countries and shipped to the U.S. If your company is being negatively impacted by the import of counterfeit goods, KJK can assist in notifying the U.S. Customs and Border Protection agency to prevent these goods from ever entering the marketplace.
Intellectual Property
Intellectual Property is both an asset and a tool for building value in your company. We can help you assess, cultivate, and protect the potential of your core technology, brand, and product & service offerings through patent, trademark, copyright, and trade secret protection: identifying creative and cost-effective strategies that are compatible with your business objectives.
Attorneys & Legal Services
for Amazon Sellers
- Amazon Complaints
- Brand Clearance, Protection & Enforcement
- Brand Development
- Brand Audits
- Stopping Brand Exploitation
- Combating Unauthorized Resellers Online
- Combating Counterfeit Goods & Products
- Issuing DMCA Takedowns & Subpoenas
- Domain Name Protection
- Reducing Fake Reviews
- Stopping Parallel Imports
- Copyright Enforcement
- Import & Export Issues
- Intellectual Property
- MAP Policies & Compliance
Protect your Brand
Protecting your company’s name, trademarks, trade dress and copyrights is crucial to the creation and development of your brand. Let us help you defend your brand and protect your bottom line.
eCommerce Clients
WHO WE SERVE
- Alcohol & Hospitality
- Automotive
- Beauty Industry
- Camping, Survival & Outdoors
- Chemical & Polymer
- Companies Affected by Counterfeiting
- Construction Materials
- Consumer Products Manufacturers
- Consumer e-Commerce
- Design & Decorative
- Electrical Components
- Emergency Preparedness & Disaster Recovery
- Holistic Health
- Home & Business Security Systems
- Home & Garden Furnishings
- Furniture
- Insulation
- Industrial Equipment
- Power Tools
- Lighting
- Manufacturers
- Medical Devices & Healthcare
- Restaurant Supply
- Travel
eCommerce Case Study
KJK Takes Down MAP Violator
Our client, a leading designer, manufacturer and distributor of high quality indoor and outdoor lighting fixtures for home and businesses worldwide, had invested heavily in its products and the protection of its valuable intellectual property. It had established a sophisticated network of loyal, authorized sales representatives, retailers, designers, distributors and resellers. To support this network (all of whom also invested significant time and resources to deliver extraordinary customer experience) and to maintain the value of its brand, our client adopted a Minimum Advertising Price (MAP) Policy.
The Problem
An unauthorized online reseller was selling thousands of our client’s products– and possible counterfeits – in violation of the established MAP Policy and, without our client’s consent, using its registered trademarks and proprietary copyrighted material and images.
How KJK Solved It
Combining the power of the DMCA subpoena, the potential threat of detention and seizure of the offending products by the Intellectual Property Branch of U.S. Customs and Border Control in Washington and substantial damages for trademark and copyright infringement, we quickly closed down the offending reseller who agreed forever to refrain from selling our client’s products or otherwise using its trademarks and copyrighted material.
ecommerce
Read Our Blog
AI Tells the Dangers of Having it Write Amazon Reviews
Amazon has been at war with unscrupulous actors and a new contender just entered the battlefield. An examination of various sites reveals the presence of AI-generated reviews. These reviews consistently incorporate the statement "As an AI language model," a frequently...
Considering Your Audience for Cease-and-Desist Letters
So, you’ve identified a party infringing on your brand’s intellectual property rights, and in response, you issued a cease-and-desist letter to the infringer. What you say in that letter is just as important as how you say it. Today, more and more recipients of...
Spring-Time Brand Preparations
As spring comes into bloom, brands should begin planning and preparing for the not-so-far-off holiday season. Right now, a brand has approximately six months to strengthen its presence in ecommerce marketplaces until the holiday shopping season begins. In addition to...
ecommerce
ATTORNEYS
Jon W. Groza
Partner
Alex E. Jones
Partner
Kyle D. Stroup
Partner
Nathan F. Studeny
Partner
Antonio F. Dempsey
Associate
Isra T. Ghanem
Associate
Thomas J. Hunt
Associate
Mackenzie R. Matulich
Associate
Jon W. Groza
Partner
Alex E. Jones
Partner
Kyle D. Stroup
Partner
Nathan F. Studeny
Partner
Antonio F. Dempsey
Associate
Isra T. Ghanem
Associate
Thomas J. Hunt
Associate
Mackenzie R. Matulich
Associate
Contact
CLEVELAND OFFICE
1375 East Ninth Street
One Cleveland Center, 29th Floor
Cleveland, OH 44114-1793
COLUMBUS OFFICE
10 West Broad Street
One Columbus Center, Suite 2500
Columbus, OH 43215