Two of the most-watched trademark cases in the country are pending in Ohio right now, and nearly every account of them is a story about cartoon animals. While that framing may be understandable, it is also the least useful way for a brand owner to read them. Instead,...
What Is Settled, What Is Not, and What to Put in Your Contracts A company that pays for work expects to own all of it, and until recently, with appropriate terms and conditions in place, it did. Employment agreements, contractor assignments, and supplier terms have...
The United States Patent and Trademark Office (USPTO) will not grant full registration to certain types of trademarks that are overly descriptive of the goods or services that the mark represents. These include generic and descriptive marks, last names, geographic...
Most business owners are keenly aware of the importance of a domain name that is both memorable and matches your company’s branding. However, when it comes to branding and brand protection, the most important tool for a brand owner is a federally registered trademark....