The United States Patent and Trademark Office (USPTO) will not grant full registration to certain types of trademarks that are overly descriptive of the goods or services that the mark represents. These include generic and descriptive marks, last names, geographic...
In today’s digital marketing landscape, brands frequently leverage promotions like sweepstakes and contests to engage consumers, build brand loyalty, and expand their audiences. While both are popular strategies, the legal frameworks governing contests and sweepstakes...
Most business owners are keenly aware of the importance of a domain name that is both memorable and matches your company’s branding. However, when it comes to branding and brand protection, the most important tool for a brand owner is a federally registered trademark....
Hip-hop legends Outkast recently filed a lawsuit against an Atlanta-based EDM duo for trademark infringement and unfair competition over the use of the group’s name, “ATLiens.” Outkast claims it coined the term “ATLiens” (pronounced A-T-L-iens, a portmanteau of the...
Nike recently filed suit in Federal Court in the Southern District of New York claiming trademark infringement and unfair competition by its former licensee, S2, Inc., owned by a popular shoe customizer named Dominic Ciambrone who is known as the “Shoe Surgeon”....