On January 15, 2026, TaylorMade Golf Company filed a federal lawsuit in the U.S. District Court for the Southern District of California against Topgolf Callaway Brands Corporation. The claims center on false advertising, unfair competition and trade libel, alleging...
Brand Enforcement
Consumer Review Protections May Create Legal Risk for Businesses
Businesses can face penalties even for well-intentioned contract terms. As consumer review protections expand nationwide, even well-intentioned and passive contractual language can unknowingly land businesses on the wrong side of a lawsuit. Nearly a decade ago,...
TikTok Shop’s First Major Review War? New Legal Considerations for Brands and Influencers
On January 16, 2026, Shenzhen Zhihuida Technology Co., Ltd. — the Chinese manufacturer behind the popular Meowant self‑cleaning litter box — and its U.S. distributor Gaosto Ltd. filed a federal lawsuit against rival PetPivot Inc. and several TikTok creators in the...
A New Year Reset for Marketplace Sellers: What to Get Right in 2026
The start of a new year offers ecommerce businesses an opportunity to reset. For online sellers, 2026 brings familiar pressures: platform enforcement, consumer protection scrutiny, and IP disputes—alongside evolving regulations and rising expectations from both...
Schedule A Lawsuits: What You Need to Know
Over the last decade, Schedule A lawsuits have become a central enforcement mechanism for brand owners seeking to combat the surge of online counterfeiting and infringement. These cases—most commonly filed in the Northern District of Illinois for historically positive...
Peanut Butter, Jelly & Litigation: Smucker’s Uncrustables Versus Trader Joe’s Crustless Sandwiches
In a lawsuit about sandwiches, the legal implications are anything but soft, and the stakes are high. The J.M. Smucker Company filed a federal lawsuit against Trader Joe’s, alleging that the grocery chain’s crustless peanut butter and jelly sandwiches infringe on...
Can My Business Sue Over Negative or Fake Online Reviews?
Online reviews can make or break a business. A stream of positive comments can boost visibility, attract new customers, and build trust. On the other hand, a single harsh or fake review can tarnish a company’s reputation overnight. In today’s digital age, where...
Our Value is Brand Value: Combating Unauthorized Resellers
In today’s ecommerce-driven economy, brand owners face a relentless challenge: unauthorized resellers who flood online marketplaces with products that undermine brand value, confuse consumers and compromise quality standards. These resellers may operate in gray areas...
L.A.B. Golf and Lululemon’s Costco Membership May Be Expired: How Costco is Highlighting Challenges Faced by Brands
Costco Wholesale, known for its sales model which provides a wide array of products at significant discounts to its members, is facing allegations from Lululemon and L.A.B. Golf regarding unauthorized sales and product imitations. Lululemon, a premium athletic apparel...
Robinson-Patman Liability: Diminished But Not Dead
After decades of dormancy, the Robinson-Patman Act (RPA), returned to the forefront of antitrust enforcement in early 2025—only to stumble swiftly. The RPA is an antitrust law that, at its core, prevents price discrimination among buyers that could harm competition....