In today’s volatile global trade environment, tariffs have become a double-edged sword for brands. Intended to protect domestic industries, tariffs often lead to unintended consequences that pose significant challenges for brand owners—especially in the online...
In a significant development for businesses in the eCommerce space, the U.S. Supreme Court has declined to review the Second Circuit's decision in Zembrka v. American Girl LLC, a case that allowed for the exercise of personal jurisdiction over a foreign company...
Online content and reputations are vital assets for businesses in the digital age. Companies rely on them as an essential part of their brand image, which in turn influences customer trust, sales, and overall growth. A positive online presence ideally leads to higher...
The digital age has rocketed content creators to the forefront of entrepreneurship. Content creators often do more than create content; they build lucrative online presences that serve as platforms for diverse businesses. So many content creators use this platform to...
In the rapidly evolving world of social media marketing, content creators are an invaluable asset for brands seeking to reach a larger audience. Influencers effectively assist brands in showcasing brand values, gaining exposure, building trust, and ultimately...
A recent lawsuit in Texas highlights the challenges social media influencers face in protecting their intellectual property. Sydney Nicole Gifford, a well-known influencer, claims that Alyssa Sheil copied her “vibe,” – specifically her “clean girl” aesthetic...
A lawsuit filed in a New York federal court has initiated a dispute between Mark Anthony, the owner of popular beverage brands like White Claw and Mike's Hard Lemonade, and Prime Hydration, a hydration drink company founded by social media sensations Logan Paul and...
Attention is the hottest commodity any company can acquire today. How can you capture attention in an increasingly competitive market where individuals have more information and access than ever before? By crafting a thoughtfully curated brand, you offer more than...
The new federal rule combating fake reviews took effect last month, launching the Federal Trade Commission’s (FTC) endeavor to protect consumers from misinformation related to online products and services. The regulation, first introduced in August, prohibits...
Online reviews have a profound effect on businesses. For many locally owned businesses, they can make or break their future. Reviews can affect consumer trust, reputations, and purchasing decisions. In this day and age, consumers often look at online reviews before...