By David Posteraro Brand Consistency. Brands, like celebrities, may be famous for nothing other than the fact of being recognized. They work at their own distinction. Like fashion, brand acceptance is fickle; its time in the sunshine of acceptability fleeting. ...
Articles
Brand Clarity “The First C”
By David Posteraro Brand Clarity. Brands, like celebrities, may be famous for nothing other than the fact of being recognized. They work at their own distinction. Like fashion, brand acceptance is fickle; its time in the sunshine of acceptability fleeting. ...
Electronically Signed Email Exchange May Constitute Enforceable Real Estate Contract
By: Stephen D. Richman, Esq. - Senior Counsel- Kohrman, Jackson & Krantz (A Watch Your Language Series Article) (“Watch your language when creating contracts [and when not intending to create a contract”]) As established in other “Watch Your Language” articles for...
Creating Legal and Enforceable MAP Policies
As Amazon, eBay and other Internet marketplaces continue to dominate the retail industry, manufacturers and distributors face increasing numbers of on-line counterfeit and gray market resellers. These resellers list products at lower price points cutting into...
May a Licensee Keep Using a Trademark After a Bankruptcy Rejection?
By David Posteraro Summary. Addressing a vexing problem involving the intersection of trademark and bankruptcy law, the U.S. Supreme Court has granted a petition for review of a case involving an intellectual property licensing and product distribution agreement. The...
Brand Alignment: The Four “C’s” of Authentic Brand
By David Posteraro Why are some brands more successful than others? Product quality and consumer acceptance are fundamental. But why, in a competitive global marketplace does one brand succeed where an otherwise comparable brand falters? Marketing professionals often...
Ohio Safe Harbor Law Provides Defense for Voluntary Cybersecurity Implementation
By Kyle A. Hutnick Ohio’s new Data Protection Act (SB 220) goes into effect today, November 1, 2018, and provides an incentive for businesses that voluntarily make cybersecurity a priority. By providing a legal safe harbor for businesses that voluntarily adopt a...
Bullying Prevention Month: What Parents Should Know About Bullying and Hazing
By Susan Stone and Kristina Supler Every October, the U.S. recognizes National Bullying Prevention Month with efforts to raise awareness and reduce incidents of bullying. While bullying is most common in middle school, as students enter high school and college they...
Hot Topics in Health Care: KJK Partner Kate Hickner to Address 2018 Health Care Summit
On Friday, October 24, KJK Partner Kate Hickner will address attendees of the Ohio Society of CPAs’ 2018 Health Care Summit. She’ll join a slate of distinguished speakers for this event live in Columbus, Ohio, from 8:00 a.m. to 4:00 p.m., or online via webcast. Kate...
A Greenhouse Is Not a Building
Ohio Board of Tax Appeals ruling on greenhouses could impact any property owner with “movable business fixtures” That old adage – “if it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck” – may hold true for waterfowl and a host...