By David Posteraro Brand Commitment. Brands, like celebrities, may be famous for nothing other than the fact of being recognized. They work at their own distinction. Like fashion, brand acceptance is fickle; its time in the sunshine of acceptability fleeting. ...
Content By KJK
Brand Consistency “The Second C”
By David Posteraro Brand Consistency. Brands, like celebrities, may be famous for nothing other than the fact of being recognized. They work at their own distinction. Like fashion, brand acceptance is fickle; its time in the sunshine of acceptability fleeting. ...
Brand Clarity “The First C”
By David Posteraro Brand Clarity. Brands, like celebrities, may be famous for nothing other than the fact of being recognized. They work at their own distinction. Like fashion, brand acceptance is fickle; its time in the sunshine of acceptability fleeting. ...
May a Licensee Keep Using a Trademark After a Bankruptcy Rejection?
By David Posteraro Summary. Addressing a vexing problem involving the intersection of trademark and bankruptcy law, the U.S. Supreme Court has granted a petition for review of a case involving an intellectual property licensing and product distribution agreement. The...
Brand Alignment: The Four “C’s” of Authentic Brand
By David Posteraro Why are some brands more successful than others? Product quality and consumer acceptance are fundamental. But why, in a competitive global marketplace does one brand succeed where an otherwise comparable brand falters? Marketing professionals often...
Ohio Safe Harbor Law Provides Defense for Voluntary Cybersecurity Implementation
By Kyle A. Hutnick Ohio’s new Data Protection Act (SB 220) goes into effect today, November 1, 2018, and provides an incentive for businesses that voluntarily make cybersecurity a priority. By providing a legal safe harbor for businesses that voluntarily adopt a...
KJK Announces New Brand Protection Practice Led by Partner David Posteraro and Associate Alex Jones
KJK is pleased to announce the launch of our Brand Enforcement Practice, led by Partner David Posteraro and Associate Alex Jones. The Brand Enforcement Practice helps companies protect their hard-earned company and product reputations from threats through services...
VIDEO: Five Tips for Selling a Medical Practice
For healthcare providers who are considering selling their practice or integrating with another group, market pressures are making it an ideal time to take action. Here are KJK Healthcare Partner Kate Hickner's five tips to consider when selling a medical practice....
Laura Englehart Named Chair of KJK’s Economic Development Practice
KJK is pleased to announce that Partner Laura Englehart has been named Chair of the firm’s Economic Development Practice Group. Drawing upon deep experience in real estate, financing, contract negotiation, general corporate law and more, Laura and her team assist...
KJK Welcomes Kaitlin Corkran as Corporate Partner
KJK is proud to welcome Kaitlin Corkran as a Partner in the firm’s Corporate and Banking & Finance Practice Groups. Over her 10 years of legal practice, Kaitlin has served financial institutions and borrowers in a variety of commercial finance transactions,...