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Content By KJK

“I’m out of Here!” Now What?

By Kate Hickner  We all know that the healthcare industry is experiencing a wave of integration. This trend has been evident for many years. Fewer physicians are willing to assume the legal, financial and other business risks associated with owning their own...

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Brand Commitment “The Third C”

By David Posteraro Brand Commitment. Brands, like celebrities, may be famous for nothing other than the fact of being recognized. They work at their own distinction.  Like fashion, brand acceptance is fickle; its time in the sunshine of acceptability fleeting. ...

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Brand Consistency “The Second C”

By David Posteraro Brand Consistency. Brands, like celebrities, may be famous for nothing other than the fact of being recognized. They work at their own distinction.  Like fashion, brand acceptance is fickle; its time in the sunshine of acceptability fleeting. ...

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Brand Clarity “The First C”

By David Posteraro Brand Clarity. Brands, like celebrities, may be famous for nothing other than the fact of being recognized. They work at their own distinction.  Like fashion, brand acceptance is fickle; its time in the sunshine of acceptability fleeting. ...

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