The Amazon Marketplace is constantly changing and adapting to consumers’ demands. Recently, Amazon announced that it will begin providing identifying information, including name and address, beginning on September 1, 2020, on a seller’s profile page for the United...
Content By Jon W. Groza
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Amazon’s Pricing Policy Is Suppressing the Buy Box
Earlier this year, Amazon implemented a new pricing policy that is causing many sellers fits. Titled the “Amazon Marketplace Fair Pricing Policy,” the new policy seeks to provide shoppers with the lowest prices possible. To do so, Amazon now regularly monitors prices...
Is Your House in Order? Building the Foundation for Actionable Brand Enforcement
You’ve spent years perfecting your products, cultivating trusted suppliers overseas, and establishing your supply chain. You’ve invested thoughtfully in marketing and taken steps to build your brand in the global, e-commerce marketplace. Perhaps you have even...