KJK partner and Chair of the firm’s eCommerce practice, Jon Groza recently joined the Connex Ecommerce podcast to discuss how growing ecommerce brands can protect their intellectual property, revenue and reputation as they scale across major online marketplaces.
The conversation explored the rise of unauthorized sellers, counterfeit products, fake reviews and listing hijacking, and why these issues often appear just as brands begin to gain traction on platforms like Amazon, Walmart and Shopify. Jon also shared practical, business-focused insight into why these issues tend to emerge during periods of rapid growth and how brands can proactively address risk before it impacts revenue.
“If you’re doing it at the onset, it’s hard to take back control of the brand and hard to take back control of the buybacks that you may have lost along the way… The sooner you can attack this and get on top of it, the better. And often that starts with getting your ‘house’ in order. Foundational documents, getting your intellectual property, your trademarks and your copyrights registered”
In addition to enforcement strategies, the discussion emphasized the importance of early-stage planning, including brand protection infrastructure, internal controls, and marketplace monitoring, to help companies scale with confidence.
To listen to the full podcast, click here.
For more information about KJK’s eCommerce practice group, visit kjk.com.
About KJK Law
With offices in Cleveland and Columbus, KJK serves companies of all sizes and sectors, including Fortune 500 corporations, nonprofits, mid-market companies, small businesses, start-ups and other entrepreneurs. We are a full-service law firm built for business – and beyond. Our robust practice areas serve clients locally and nationally, with the combined experience of our skilled team of 50+ attorneys. For more information, visit kjk.com.