KJK | Dec 3, 2019 | Articles, eCommerce
By David Posteraro Trademark registration serves several functions. For the trademark owner, it protects the goodwill represented by the brand. For the consuming public, it prevents consumer confusion between products and the sources of those products. Not as often...
KJK | Jun 28, 2019 | Articles, eCommerce
By: Kyle Hutnick and David Posteraro The US Supreme Court on Monday struck down a provision of the federal trademark statute that prohibited the registration of “immoral” or “scandalous” trademarks for violating the First Amendment. The case is Iancu v. Brunetti and...
KJK | Feb 22, 2019 | Articles, eCommerce
By David Posteraro Brand Scandal at the Trademark Office: Section 2(a) of the Trademark Act is FUCT Sex sells. From lux designers to street wear, wines and cosmetic, brands flirt with the scandalous. At times this flirtation is explicit in the brand name itself....