KJK | Dec 3, 2019 | Articles, eCommerce
By David Posteraro Trademark registration serves several functions. For the trademark owner, it protects the goodwill represented by the brand. For the consuming public, it prevents consumer confusion between products and the sources of those products. Not as often...
Jon W. Groza | Jun 6, 2019 | Articles, eCommerce
You’ve spent years perfecting your products, cultivating trusted suppliers overseas, and establishing your supply chain. You’ve invested thoughtfully in marketing and taken steps to build your brand in the global, e-commerce marketplace. Perhaps you have even...