KJK | Jun 28, 2019 | Articles, eCommerce
By: Kyle Hutnick and David Posteraro The US Supreme Court on Monday struck down a provision of the federal trademark statute that prohibited the registration of “immoral” or “scandalous” trademarks for violating the First Amendment. The case is Iancu v. Brunetti and...
Alexandra L. Arko | May 23, 2019 | Articles, eCommerce
[UPDATED: August 4, 2021. Originally written by David Posteraro.] In 1961, worried that critics would savage his musical, ”Subways Are for Sleeping,” Broadway producer David Merrick turned to the phone book to find men with the same names as the daily newspaper...
KJK | Feb 22, 2019 | Articles, eCommerce
By David Posteraro Brand Scandal at the Trademark Office: Section 2(a) of the Trademark Act is FUCT Sex sells. From lux designers to street wear, wines and cosmetic, brands flirt with the scandalous. At times this flirtation is explicit in the brand name itself....