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Is Famous Whiskey Really Famous? Exploring Brand Recognition, Trademark Dilution & Fame
Is the dripping wax seal of Maker's Mark famous? What about the Texas Longhorn Football logo – surely that's famous, isn't it? While many would say those are famous and indelible American symbols, in the area of trademark law, specifically trademark dilution, there is...
License to Infringe? Penn State Roars Over Apparel Manufacturer’s Use of Trademarks Without Permission
Collegiate merchandise licensing is a thriving and lucrative business generated by the immense popularity and widespread support for college sports teams and institutions. Universities and colleges have devoted fan bases comprising of alumni, students and supporters...
Protecting Your Brand: Strategies to Combat Unauthorized Resellers and Navigate First Sale Doctrine Challenges
In the ever-expanding landscape of e-commerce, the presence of unauthorized resellers can pose significant threats to a brand's reputation and bottom line. Brands should take a proactive approach in combatting unauthorized resellers. Understanding Unauthorized...
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